LOGO DESIGN CASE STUDY
Quick Fixes
Not every logo design is a full rebrand from scratch, sometimes they just need a quick fix.
Welding Supplies Direct
With a well-established customer base and a widely known name in the industry, Welding Supplies Direct wanted their logo updated to match their status.
The old logo was looking a bit dated and unprofessional, it used multiple different typefaces, lots of unnecessary detail and visual clutter like drop shadows. At the same time, the familiarity of the old logo carried a lot of brand equity that needed to be preserved.
The redesigned logo maintained many of the key elements of the original, but it used one consistent typeface, it was straightened up, superfluous details were removed, leaving a cleaner, more modern logo that still continued the tradition of the original logo.
City Music Service
The City Music Service of Stoke-on-Trent wanted an update that kept the original colours and character, while solving how it sat alongside partner organisations' logos - next to which the old logo sometimes looked lost.
The new logo needed to include the city name and hold its own in that lineup, especially in event programmes.
After exploring a few directions, the final version kept a script style for "Music" but using a more modern typeface, with a less generic typeface for the rest of the logo and better scale between the words.
A new square format gave it the same structural presence as the partner logos, with a long format still available where needed. It's also available in multiple colour options for plain or patterned backgrounds, plus a single-colour version, contained in the full Logo Guide.
City Music Service
The City Music Service of Stoke-on-Trent wanted an update that kept the original colours and character, while solving how it sat alongside partner organisations' logos - next to which the old logo sometimes looked lost.
The new logo needed to include the city name and hold its own in that lineup, especially in event programmes.
After exploring a few directions, the final version kept a script style for "Music" but using a more modern typeface, with a less generic typeface for the rest of the logo and better scale between the words.
A new square format gave it the same structural presence as the partner logos, with a long format still available where needed. It's also available in multiple colour options for plain or patterned backgrounds, plus a single-colour version, contained in the full Logo Guide.
Dynamiq Cleaning & Support Services
Dynamiq's existing logo looked like stock art - an afterthought from their earlier website build by another firm, with none of the "dynamic" that is promised in the name.
With no budget for a full rebrand or website rebuild, I used the web-hosting takeover and business card/flyer work as an opportunity to run a mini rebrand: a simple, strong logo redesign.
I kept only the sparkle icon from the original, dropping the cluttered mix of city buildings and water swirls, and paired it with a heavier-weight sans-serif with a stronger stance and distinctive letterforms.
Careful spacing turned it into a wordmark that looked designed, not typed. Centred above the 'M', the sparkle balances the tagline below and works alone in small spaces - favicon, patterns etc.
Swipe to see before and after